BUILD. design. launch.

Formally trained in design, I've spent the last few years building visual identity systems for founders and operators who care deeply about their craft but didn't have a brand that reflected it. Every project runs through BUILD, a five-phase diagnostic process I created to strip a brand back to what's actually there before any design decisions get made. Nothing rushed. Everything specified.

A logo on its own isn't a brand, it's a piece of a puzzle and selling you one without the other is the wrong move, it's like building a house before drafting the plans. Every element needs to work together, the mark, the colour, the type, the rules, the documentation. If the work is done properly, you won't need to come back to fix it. You'll come back because the business has grown and it's time to build on what's already working.

Outside the studio you'll catch me watching Anime, listening to a wide variety of music (just not country) and working on cars, motorbikes and collecting trinkets like a ADHD bower bird. I love anything built with intention. Old or new doesn't matter, what matters is whether someone cared when they made it. That's the standard I hold brand work to. Craft isn't a style choice, it's a discipline.