Project start

The Brief.

Welcome to the project onboarding process.

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Project Start

The first step in beginning your project is the creative brief.

The project brief is one of the most important parts of the design process. It's the document that I work from to shape the direction of the branding project. Below is a series of questions that I have created in order to best understand the business and who we are trying to appeal to.

Please provide as much information as possible when completing the questions. It's always better to have to much information than not enough.

This questionnaire should only take approximately 30-40 mins to complete if you are taking your time with the answers.

About You

Name

Phone Number

Project

About The Business

Company Name

Who is the decision maker?

When are you planning to launch?

What industry is your business in?

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Where Is the business located?

What does your business do?

What are the core products or services you offer?

What makes your business meaningfully different from what already exists in your space?

If you could fix one thing about how your business will be perceived or presented from day one, what would it be?

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Audience

Who are the primary customers you want to reach first?

What do these customers care about most in relation to your product/service?

Where do these customers find you?

What three words would best describe your brand?

Is there anything you absolutely do not want your brand to look or feel like?

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Brand References

Are there any brands in your industry or category that you feel are doing it right? What is it about them that works?

Are there any brands outside your industry that feel like the right kind of energy for what you're building?

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Touchpoints

Where will your brand need to show up from day one?

Have you started anything visually?

Have you tried anything so far that doesn't feel right or doesnt reflect the business properly?

What worries you the most about branding for this launch?

Where do you feel least clear or most stuck when you think about your brand?

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Motivation & Success

Why are you investing in branding now?

Thinking about the next 12–24 months, what would a successful identity help you achieve in business terms?

If this brand works exactly how you need it to, what will be different in the business a year from now?

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Constraints & Deliverables

Are there any fixed dates or milestones we must work around?

Who will actually be using the brand day-to-day once it's created?

Are there any production, platform, or technical constraints we need to know about?

Are there any absolute non-negotiables for this brand?

What are the must-have deliverables you need for launch?

Are there any 'nice to have' deliverables you would like if budget and time allow?

Have I missed anything, or is there something else that you think I should know?

Thank you for taking the time to complete the Client Brief. Please spend a moment to check your answers and make sure they are correct before hitting submit.

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The Brief.

PRoject

Isaac Bennett

LETS BUILD A
BRAND THAT
LASTS

Isaac Bennett

LETS BUILD A
BRAND THAT
LASTS

LETS BUILD A
BRAND THAT
LASTS

LETS BUILD A
BRAND THAT
LASTS